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Videos
Will they like it
Jon Puleston takes a look at how consumer decision making is becoming more socially influenced and the impact this is having on consumer behaviour and the potentially dramatic implications for brands.
Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Jon Puleston
Company: Kantar
May 23, 2018
Videos
Identifying and sizing growth opportunities for brands trough mapping the consumer journey
The Consumer Decision Journey is one of the most researched areas in the marketing community. However, it's still a challenge for many companies to transform insights obtained through this model into actions that deliver revenues. To truly leverage...
Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Hernan Sanchez, Yee Mei Chan
Company: Kantar
May 13, 2018
Videos
Orange embraces the digital age for superior insights
By embracing digital technology, Orange provides decentralised data access to democratise more cost- effective, in-depth and timely insights. This elevates the research impact on decision-making, maximising its relevance to their business.
Catalogue: Congress 2017: Visionary
Authors: Russell King, Geoff Lowe
Company: Infotools
November 27, 2017
Videos
Cracking the code of impactful advertisement: How to appeal to both gen z and grown-ups?
How to craft a TV copy that Gen Z would enjoy with you? A work on the excited neurons. In the 21st century, new scientific sources emphasize that what we know about how people decide may be challenged (Kahneman, 2011). A number of behavioral...
Catalogue: Congress 2017: Visionary
Authors: Yener Girisken, Secil Hasegeli Yagli
Company: ThinkNeuro
October 30, 2017
Videos
The truth is out there
In recent years thinking from social psychology and behavioural economics has permeated market research. They have laid down a challenge to research by emphasising the importance of understanding how non-conscious response drives consumer decision...
Catalogue: Congress 2016: #WOW
Authors: Andy Lack, Julie Knox, Luke Mantell, Tom Vannozzi
Company: Jigsaw Research
June 15, 2016
Videos
A machine-learning app for TV show acquisitions
As The Wall Street Journal reported last year, streaming services such as Netflix and a rise in original TV programming have impacted the once-lucrative syndication market. After taking major losses on network hits, cable executives now have to...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Caroline Epstein, Fabio Luzzi
June 15, 2016
Videos
How social media listening & analytics can help marketers estimate the ROI of their digital campaigns
With today's technology, one simple infographic dashboard can offer busy marketing executives a decision making tool that they can use daily to make calls on which organic posts to support with advertising euros. Connecting APIs of a Twitter account,...
Catalogue: Seminar 2016: Media Return on Investment
Author: Michalis Michael
June 15, 2016
Videos
From Big Data to big decisions
In a world of Big Data and an ever-widening variety of data types, technological tools and infrastructure, while not glamorous, are mission-critical to insights creation and building a data-driven business culture. Microsoft's Market Research team...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Ilana Saarikko, Reed Cundiff
Company: Microsoft
June 15, 2016
Videos
